Senior Brand Strategist & Package Designer
Brands thatstand out,connect,and grow.
For over a decade, I've been turning strategy into bold, thoughtful brand experiences that connect with people and move businesses forward. From visual identity and packaging to print collateral and digital marketing, I bring big-picture thinking and hands-on craft to every stage of the creative process.
View selected workRetail locations nationwide
Packaging on shelves
Years in branding & design
Strategy to production
Happy clients & partners
From startups to giants
A method built with purpose, clarity and craft.
Strategy before decoration
Every mark, color and curve earns its place. I start by discovering the brand's core values, mission, and positioning - then let that logic shape the design. Beauty is the by-product of clarity, never the goal on its own.
Designed for the real world
Brands live in the real world: under harsh light, beside twenty competitors, in a hand two seconds from a decision. I design with real-world applications in mind—from packaging and retail environments to print and digital touchpoints.
Systems that scale
A brand is not a logo, it's a language. I build flexible systems — type, imagery, tone — so your team can create on-brand work long after the launch, across every SKU and channel.
Big ideas,
made tangible.
A selection of branding, packaging and design work created for emerging businesses ready to grow.
“I loved it... I'd do it all over again in a heartbeat. You really spoke to us and especially me, because I was unsure about a lot and I wanted to surround myself with people who were patient and who understood my position of not knowing anything (about branding) and learning as we go.”
Chris Cook
Founder, Special Leaf Tea
“The new packaging and merchandising emphasizes our core positioning: 3E Energy is truly 'The Better For You Energy Elixir'. The new graphics and messaging do a better job focusing on our unique benefits.”
Dr. Christian Gregory via PR Newswire
Co-Founder, 3E Energy
“I've transitioned our website to the new packaging and already, without even announcing it, without doing anything else, our sales are up direct to consumer.”
Chef Kirsten Sandoval
CEO, Mesa de Vida
“I have worked with many other designers over the years. Still, (Danelle) stood out above the rest due to her ability to translate my ideas and experience into something tangible. The branding project involved multiple concepts that she helped narrow down through a careful and attentive analysis of my business model, customers, target demographic, and competitors.”
Chad Gutierrez
Owner, Life Balanced Coaching